Creating innovative
policy solutions

Government Relations, Public Affairs and Communications

Our Services

We offer comprehensive Government Relations, Public Affairs and Communications Strategies for clients across the northwest. Whether a home grown business association, non-profit or respected international company, we work with clients to develop and execute strategies to achieve their goals.

Government Relations

Okay, another way to say it is lobbying. We represent clients at the Oregon legislature, with state agencies and at the local level, such as the City of Portland, that have unique public policy challenges.

We work everyday with Oregon elected leaders and other key officials. We have spent decades building relationships with Oregon’s policymakers, which enables us to have a respected voice when advocating for our clients. 

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Our work is much more than just passing, amending or sometimes stopping legislation or local laws. We listen to clients’ individual needs, and create innovative policy solutions based on clear deliverables. This work is based on knowing the politics, process, players and policies. We use our experience in these areas to craft and execute winning strategies that allow our clients to achieve their public policy goals.

Public Affairs

Sometimes a client’s need in Oregon does not require a vote by the legislature, a city council or county commission. Sometimes a client’s objective is to build solid stakeholder relationships or work between public agencies.

We develop strategic plans for clients that wish to build long-term working relationships with Oregon’s top political, civic and business leaders, as well as other community influencers. This is an integral part of a multifaceted public policy strategy for our clients.

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Rich stakeholder relationships are important. We help clients new to Oregon or already established build and deepen lasting relationships with individuals and organizations that will be strategic collaborators in the future. We also help our clients work between public agencies. We put together strategies for clients that wish to pursue projects or initiatives that involve more than one public agency. This work may include persuading an agency to approve or embrace a private project or concept, bringing agencies together to collaborate on mutually beneficial initiatives or creating innovate projects for public agencies to pursue. Our twenty years’ experience in this area delivers client success.


Any good public policy proposal includes using persuasive communications tools. We imbed communications services into our work for lobbying and public affairs activities.

We also offer communications as a standalone service. These services include the development of key messages, production of lobbying materials and presentation tools, public hearing preparation and speech writing. We offer strategies for social media, press relations and paid and earned media.

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With decades of experience producing communications materials for clients’ projects and working with the media, we deliver a well-rounded approach to strategic public policy projects. Winning communications tools are a key component of any public policy project.

Meet The Crosswater Team

Crosswater Strategies was launched in 2016 by Dan Jarman (Founder and President), who brings more than 30 years of experience in Oregon government and politics. Find out more about each of us by reading our complete bios.

Dan Jarman

President and Founder
Read Dan's Bio

Crosswater Strategies was launched in 2016 by Founder and President: Dan Jarman who brings more than 30 years of experience in Oregon government and politics. This experience includes serving as a state and federal lobbyist, a congressional aide, and a senior staffer at the Oregon legislature.

Dan has represented business clients, trade associations and a wide range of local governments. He has helped his clients in significant policy work with issues ranging from taxation, health care, land use and natural resources, to transportation, energy, education and general business.

His extensive work in government and the non-profit sector has led to a deep network and strategic vision benefitting clients whose policy objectives he has represented before the Oregon legislature and state agencies, City of Portland officials, and in front of Congress and the federal administration.

Before launching Crosswater Strategies, Dan spent 20 years lobbying in Washington, D.C. and in Oregon as a partner and co-owner for a leading public affairs and public relations firm.  He began his professional career as a Washington D.C. staffer and later campaign aide to his political idol, U.S. Senator Mark O. Hatfield. He then gained valuable non-profit experience working for the president of the American Red Cross, Elizabeth Dole. In the Oregon legislature, Dan served as the communications director for a House Speaker, as the chief of staff to the House Majority Office, and as the administrator of the House Committee.

Dan is very involved in his community currently serving on the boards of the Oregon State Alumni Association, the Oregon Zoo Foundation, Oregon State Capitol Foundation and various committees of the Lake Oswego School District.

He has been recognized for his civic and professional involvement as a Portland Business Journal 40 under 40 winner; Oregon State Society of Washington, D.C. Webfoot Awardee; Chapter Service Award recipient from the American Red Cross Chapter in Oregon; and recipient of the Oregon Wine Board’s 2019 Industry Partner Award.

When he is not working for his client or running a small business, Dan enjoys outdoor adventures (hiking, biking, kayaking, and exploring), learning to fly airplanes, traveling with his family, playing golf and watching his favorite sports teams (Beavers and Blazers).

Thomas Baker

Vice President

Read Thomas' Bio

Thomas Baker joined Crosswater Strategies in May 2024 as vice president. Thomas has varied and extensive experience in public policy from the private sector to non-profit to senior legislative staff work.

Before joining Crosswater, Thomas was the lead lobbyist and legislative director from the Oregon Environmental Council. Prior to OEC, Thomas spent almost nine years in key roles at Comcast / NBCUniversal, including serving as VP of Government and Regulatory Affairs. In this role, Thomas managed policy work and lobbying activities in several western states, including Oregon.

Early in this career, Thomas also worked for a worldwide public relations firm on accounts focused on the technology sector.

Thomas is very familiar with the Oregon legislative process. He began his career in Salem serving as the top aide to former Senator Ginny Burdick, who had many important roles including Majority Leader, Senate President Pro Tempore and chair of the Revenue Committee.

Thomas’ diverse career background has allowed him to dive into policy issues ranging from environment, climate, transportation, energy, tax, labor, broadband, data security and privacy and general business.

Thomas is a graduate of Portland State University, as well as holding a certificate in European policymaking from the University of Washington.

Thomas and his partner, Megan, live in SE Portland with their son. Thomas is an avid baseball player and fan who runs an adult sandlot pickup league in the summer. He is also a runner, biker, and loves learning new skills and hobbies.

Ellen Miller

Senior Lobbyist

Read Ellen's Bio

Ellen brings more than a decade of experience working with state and local policymakers to the Crosswater Strategies Team. Ellen has served clients with her deep knowledge of land use and environmental policies, business and tax issues, the state budgeting process, and surrounding politics. She has worked as a contract lobbyist for a variety of business and industry clients worked in the executive branch at the Department of Land Conservation and Development (DLCD), and served as the Government Affairs Director at the Oregon Home Builders Association (OHBA).

Most recently, during a challenging virtual legislative session, Ellen achieved results on behalf of clients. She focused on clients’ project goals and delivered outcomes. Her ability to build and work with coalitions was key to her success. She was successful in the development, passage, and implementation of housing legislation, budget appropriations for infrastructure, wildfire relief, and behavioral health for adolescents.

Ellen holds a Masters in Business and Public Administration from Willamette University Atkinson Graduate School of Management and a Bachelor’s Degree in Civil Engineering from Santa Clara University. On a personal note, Ellen is a total bird and book nerd. She lives in Salem with her husband, two small children, and cattle dog where they enjoy an active life biking, camping, and skiing.

Jennifer Petersen

Events and Special Project Coordinator
Read Jennifer's Bio

Jen is a partner who serves as the Events and Special Projects Coordinator for Crosswater. Prior to moving to Oregon, Jen worked for large businesses in Florida and New York – including two Fortune 500 companies – in the areas of information technology and international consulting. At these companies, she handled various functions including event planning, project, and organizational management, customer relations, and communications.

She also has been an organizer of numerous community and school events in Oregon, New Jersey, and Indiana. Jen is a self-described “sports mom” for her very active kids and is a dedicated volunteer with Lake Oswego schools and other community programs, including the Tualatin Schoolhouse Pantry. Jen is a Florida State graduate and a native of the Sunshine State.

Serving OR, WA, ID, CA & DC


We effectively serve clients throughout Oregon, Washington, Idaho, California and Washington, DC. We can deliver comprehensive services to meet your needs.


Some of Our Current and Recent Clients


Crosswater Strategies is proud to represent prestigious and leading organizations and businesses before policymakers at the local, state and federal levels. Our focus has always been to develop and execute innovative strategies to achieve policy success.

Integrity and Experience

Our firm values bipartisanship and works to create collaborative solutions to meet our client’s specific needs. We are proud of our work and our track record of success speaks to our high ethical standards and reputation. We value our clients and place a premium on honesty, integrity, and curating long-term relationships. Our clients are our partners and we strive to serve as both trusted advisors and effective advocates. We believe in hard work, a disciplined process, consistent communication, accountability, and success.

  • Decades of experience
  • Lasting partnerships across the west and DC
  • Deep relationships forged in trust

Don’t Just take Our Word For It…

Dan has been an exceptionally effective, widely respected long-term advisor to Oregon’s diverse community of wine grape growers and winemakers. He brings deep experience, rich insights and an extensive network of strong relationships with key decision-makers in Oregon and D.C. to advance client agendas.”

Tom Danowski – CEO, Oregon Winegrowers Association

There are critical must-haves for effective Public Affairs and Government Relations strategies – Planning, Focus, Messaging and Connections. Dan Jarman delivers all of these as a high-level consultant and lobbyist. His trusted access and strategic engagement across local, state and federal government channels are among his most valuable assets. There are multiple successful outcomes for Portland Trail Blazers initiatives involving government entities that can be directly tied to assistance from Dan. Among the most notable was the overwhelming passage of Portland Trail Blazers specialty license plate.

Michael Lewellen
Former VP for Corporate Communications
Portland Trail Blazers

Even before we first opened our operational headquarters in Portland, Dan Jarman has served as a key advisor and consultant for Airbnb. On communications, government relations, and strategy, he adroitly advises us on all critical policy decisions throughout the State of Oregon.  With Dan on our team, we get to focus on core outcomes, confident in Dan’s strong network of relationships (both at the state and local level), media savvy, project management, and strategic thinking. We’ve been consistently impressed with Dan’s prodigious work ethic, excellent judgment, ability to produce deliverables, and outcome-oriented approach.

Cyn Wang
Former Public Policy Director

I’ve known and worked with Dan for over 10 years now and not only is he unafraid to tackle hard issues or take on difficult projects, but works with complete integrity. While we’ve worked together on very complex and challenging issues Dan has always been able to work through them with my absolute respect, but also the respect of both sides. That is no small feat in today’s highly charged political environment. At the end of the day Dan is someone that I trust completely, would recommend wholeheartedly.

Sam Tannahill
Co-Founder, AtoZ Wineworks/Rex Hill; Chair, Oregon Business Association; Past Chair; Oregon Wine Board/Oregon Winegrowers Association

Get In Touch

(503) 454-6826


Mailing Address

P.O. Box 246
Lake Oswego, OR 97034


Crosswater Strategies is located in the beautiful Portland, Oregon area. Our clients are all over the West, including Oregon, Washington, Idaho and California. Allow us to serve you and you will not be disappointed.